Easy. Impactful. Fast.
Karner Blue Analytics works with marketplaces to build a high quality data infrastructure from the ground up, and delivering everything from core reporting to search and pricing algorithms. Whatever your stage, we provide the insight and intelligence for you to grow your marketplace in the most efficient way.
Our philosophy is simple: doing the basics well is 100x more valuable than doing "ok" at something complex. We'll ensure you have everything you need at day 0 and a platform that will scale with you to day 1000.
Areas of Focus
Data Foundations
We have extensive experience building data warehouses and pipelines from the ground up. We're focused on complete feedback loops -- ensuring your data is being ingested and transformed to useful tables in your warehouse, ensuring those tables are pushing to your key tools for your to action on, and ensuring your actions and learnings pipe back to the warehouse.
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We have experience building Modern Data Stacks, using tools such as Segment, Snowflake/Redshift, Fivetran, dbt, Census, and Monte Carlo
Algorithm Design
We build algorithms to optimize your marketplace at scale. We have experience building both fully automated algorithms such as Search Ranking for booking platforms, as well as Pricing Recommendation models for thousands of individual hosts. Most important, we build the observability and tools so you can learn the key drivers within these algorithms, giving you insight into the core growth levers for your business.
Marketing Analytics
We implement a variety of tools and reporting to centralize all of your marketing data from all marketing platforms (including Facebook, Google Ads, Pinterest, Connected TV, and more). This gives you one centralized place to evaluate key metrics like ROAS and CPCs so that you can tailor and continuously optimize your marketing portfolio
Experiments
We've built and implemented several experimentation platforms to enable product growth at scale. These include platforms such as Statsig and Eppo, which allow from everything from vanilla A/B testing to Multi-Arm Bandits, Switchbacks, and Synthetic Controls for more complicated marketplace experimentation